“…I go to meetings where you have all these people sitting around a table claiming authority. You have the analytic guy who has the amulet of historical data. You’ve got the branding guy who has this mystical certainty about what makes a brand stronger. And of course you got the authority if title itself, the boss who’s used to thinking that he knows best. But what’s missing is the consumer’s voice. All these forms of authority are substituting for the customer’s voice.”

Matt from Offermatica